I was recently asked if I had a distinct advantage over my competitors. Seth Godin calls this concept the “Purple Cow.” I was glad to have an answer. Here it is!
Advantage #1: Competitive Pricing. DeWitt Inc.has been in business for over 40 years. Our sales force has brought in so much business that vendors have given us discounted pricing to make sure that we bring our sales to them. This means that we are working with discounted rates that in turn means we can pass better pricing to you that our competitors cannot pass on. We know where to go to get the best product for the best rate and vendors work with us because we have proven our value to them.
Advantage #2: Efficient Service. The advertising specialties industry is full of possibilities. One of the darker sides is the chaos involved. There are thousands of products sold by thousands of vendors. It takes a very efficient company to stay organized. In my past experience I saw orders get written that weren’t meant to be written, orders not get written that should have been written, invoices that took months to put together, no follow up, too many samples of the wrong item or no samples at all, the list goes on. I was thrilled to find that there was a company that kept control of the chaos–DeWitt Inc. DeWitt is an oasis in this industry. Before joining the sales team I researched the company and found that vendors and clients alike were impressed with their efficiency and ethical stance. I had also worked with them as one of their sales reps. for the company I was with at the time. I always knew that I could count on them to send P.O.’s and pay their invoices promptly. After talking to others that dealt with them I found that this organization permeated all of their business relationships. I have yet to be disappointed. My clients receive order acknowledgement with all the pricing and they receive timely invoices. This is such a simple concept–but vital! Very basic business.
Advantage #3: ME! I’m running out the door to an appointment, but mainly. I love marketing, I love business–money is a means to an end, but it is not my motiviating power. I simply love the concept of business. If I were to choose anyone to work on my marketing team I would choose me. I know the produts, I know the industry and I know what will help you succeed. I will be back to finish this concept! Hold on!
